Senior Marketing Analytics Manager (m/f/x)
- Sales & Marketing
- Germany
- Hamburg/Berlin
We are seeking a dynamic and results-oriented Senior Marketing Analytics Manager (m/f/x) to lead our marketing analytics efforts. In this role, you will combine the responsibility for project management with the ability to work on forecasting, researching, reporting, analyzing, and interpreting of marketing data to provide actionable insights. You will enable our marketing team to assess the effectiveness of campaigns and make informed decisions that drive business growth. Additionally, you will establish processes and foster a collaborative environment promoting efficient ideation and alignment with business objectives.
Shape the future of B2B with us
- Lead project management initiatives focused on marketing analysis and process optimization
- Conduct ad-hoc and recurring quantitative business analyses, providing actionable insights and recommendations to the marketing team to optimize campaign effectiveness and return on marketing investment (ROMI)
- Conduct audience segmentation for both purchasers and suppliers on our platforms, analyzing behavioral trends over time to inform targeted strategies and drive engagement
- Continuously analyze marketing funnel to deliver valuable insights on funnel optimization opportunities
- Define market research plan, design and launch qualitative surveys to gain a better knowledge of the target groups across all brands and strategic countries whilst preventing survey exhaustion among users
- Design and deliver performance reports for platforms (especially Demand) to track and assess KPIs, while continuously refining them
- Ensure comprehensive reporting by monitoring tracking systems and coordinating the resolution of any missing tracking elements, down to the campaign level
- Promote a data-driven culture across the marketing team
- Support the Data Analytics and Data Engineering team to ensure proper data collection and cleaning from internal databases, ensure a good level of data quality
What we offer
- The opportunity to actively shape the future of the online B2B business and build an European champion
- You can expect an established traditional company with the advantages of a dynamic start-up culture: flat hierarchies, relaxed, informal atmosphere and a great team spirit
- An agile and supportive environment where success is always a team effort
- Optimal work-life balance with 30 vacation days (plus Christmas Eve & New Year's Eve) and flexible working hours
- We believe in the best of both worlds: flexibility and collaboration. Thus, you'll enjoy the benefits of working from home while also experiencing the team spirit in our offices at least once a week, for a total of eight days a month
- We promote your professional and personal skills with individual training opportunities (e.g. Visable Online-Academy & Trainings), regular feedback discussions and team-building measures
- Take advantage of our “Workation” offer and work where others spend their holiday
This is how you can impress us
- Bachelor’s degree in Marketing, Business or a related field; a Master’s degree is a plus
- 5+ years of experience in business insights or marketing analytics, or a related role, preferably in a B2B or marketplace environment
- Exceptional project management abilities, with a focus on delivering results
- Interest in and aptitude for conceptual thinking and strategy development
- Excellent communication and presentation skills, with the ability to influence stakeholders
- Strong analytical skills coupled with sharp business acumen
- Proficient in SQL and Tableau, with the ability to build and maintain internal reportings
- Solid understanding of digital marketing principles, including CRM, SEO, paid media, and analytics
- Proven track record of leveraging data to drive informed decision-making
- Proven ability to make sound, high-quality decisions quickly, based on expertise and judgment
- Strong sense of ownership and accountability
- Proactively identifies opportunities and risks, taking decisive action
- Clear understanding of organizational goals and a commitment to aligning efforts to achieve them
We live and love diversity! That's why we signed the „Diversity Charter“ to promote equal opportunities and diversity in all its components. By signing the Diversity Charter we guarantee that all qualified applicants are considered for employment without regard to age, ethnicity, religion, sexual orientation gender identity or physical abilities. A culture of respectful interaction is deeply rooted in our corporate values and therefore we want every employee to feel included, accepted and valued. With over 50 different nationalities and more than 20 spoken languages among Visable’s workforce, we can already be proud of being a culturally varied and truly international company.
You can find more information about Visable here.
