OUR Advisory Board
OUR Advisory Board

Our advisory board

Launched in 1999, Alibaba.com is a leading platform for global business-to-business (B2B) e-commerce that serves buyers and suppliers from over 200 countries and regions[SF1]  around the world. It is engaged in services covering all aspects of commerce, including providing businesses with tools that help them reach a global audience for their products and helping buyers discover products, find suppliers and place orders online fast and efficiently. Alibaba.com is part of Alibaba International Digital Commerce Group. 

Peter F. Schmid, CEO Visable GmbH 

Since August 2012 Peter F. Schmid has been CEO and executive partner of Visable (formerly “Wer liefert was”).   After studying business at the LMU in Munich, he worked as Brand Manager at Procter & Gamble. 1999 he switched to the online vehicle market Autoscout24 shortly after its launch. In his position as Managing Director he founded the marketplace operator Scout24 Media.   Mr Schmid became Vice President at eBay Classifieds and CEO of mobile.de in 2006. Almost four years later Schmid took over the management of the online dating agency PARSHIP. 

Karl Wehner, Managing Director Alibaba.com Germany GmbH

Karl Wehner joined Alibaba Group in June 2016 and was appointed Managing Director of Alibaba DACH, CEE and Turkey in July 2017. In 2023 he was appointed Managing Director for Alibaba‘s B2B business in the DACH region. With over 20 years’ experience in digital commerce, he is responsible for helping partners across key European markets access global markets to sell and source through Alibaba’s cross-border e-commerce platforms.Mr Wehner started his e-commerce career at Amazon Germany in 1999, where he launched and managed the Marketplace business. Before joining Alibaba, he successfully built a third-party marketplace for Takealot.com in Cape Town, which has become South Africa's largest e-commerce company. 

A new umbrella for "Wer liefert was" and Europages

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