Hamburg, 17 February 2021 - Visable, the provider of the leading online B2B platforms EUROPAGES and wlw (formerly "Wer liefert was"), has expanded its portfolio of online marketing services with a new and powerful tool for lead generation on the web. Website Leads enables Visable customers to see who is visiting their company site after implementing a so-called tracking pixel on their homepage – in full compliance with the GDPR. The user can use this data to gain valuable insight into their target group and to get in touch with potential customers.
"Lead generation in the B2B sector is particularly difficult in corona times. Usual opportunities to present one's company and product range, especially trade fairs or other networking events, are undermined by the pandemic. Field sales visits are also much more difficult these days. A decisive element of interaction is missing. This is currently a problem for many companies. Website Leads therefore offers a new way to see who is interested in one's own offer and to get in touch with potential new customers," says Daniel Keller, CTO of Visable.
Insert tracking pixels, generate leads
This is how Website Leads works: First, the individual tracking pixel is integrated into the company's own website. Then the company name, address, website and time of visit are transmitted to the customer. This data is tracked and displayed in a list that the customer can view in their wlw account. Here, all companies that have last surfed the company website are displayed. Website Leads thus ideally complements the company profile on B2B-platform wlw: on the one hand, providers can view the visitors on their profile, and on the other hand, thanks to the tracking pixel, they also receive an overview of who visits their company website. The result is an optimal overview of which buyers are really interested in their own offer.
Data protection compliant
Since only company data is passed on by Visable, Website Leads is absolutely GDPR-compliant. Moreover, it works without cookies. In order to ensure that all legal requirements are adhered to when using it, Visable recommends that its customers adapt their privacy policy in advance. For this purpose, the online marketing expert has already prepared a sample text that every customer can easily adapt for themselves.
"With Website Leads, we have created an easy way for companies to generate new leads. By submitting contact details, it is ultimately possible for businesses to acquire potential new customers and thus effectively promote their growth," says Keller.
A photo of Daniel Keller can be downloaded here.
A PDF of this press release can be found here.
