Website Leads

How to make your visitors visible

1.
Install Website Leads

To use the Google Tag Manger with the Website Leads Template, you need your individual Website Leads identification number. You can get this from wlw under the following link (login required):

Identification number

If you don't have a user account yet, you can create a new account here. You can also complete the registration process at any time in this way: On our homepage wlw.de you will see the login link in the top right area. On the registration screen, click on the link " Create a new user account for your company profile" and set up your new user account.

Open the Google Tag Manager after you have successfully set it up. You can find more information about the Google Tag Manager on the Google Support page.
Once the Tag Manager is installed and set up, you can use your individual identification number in the Google Tag Manager with the help of these instructions.

You can also follow the instructions in the video.

Go to the "Templates" page

Open the Google Tag Manager and switch to the "Templates" page in the navigation.

Select the Visable Website Leads template

On the "Templates" page, click on the search field in the "Tag Template" container. You can easily search for the name and select the template using the search box. Type in "Visable Website Leads" and select "Visable Website Leads" template. Confirm the change one more time.

Add tag

Now switch to the "Tags" page in the navigation and add a new tag. Give it a meaningful name that you associate directly with the Website Leads product. Under Configuration, select "Visible Website Leads".

Insert identification number

After you have selected the correct tag, you can insert your personal identification number in the field provided. Set the triggering to "All pages" so that the visitor identification can take place on all (sub)pages. Save the settings.

Check

Click on "Preview" and enter your URL. A connection is now established. You can then also check the function via the console in the browser.

Finish

If you click on the "Transfer" button, the changes are applied. Then click "Publish". Website Leads is now active.

2.
Adapt privacy statement

If you would like to identify visitors of your website with the help of a Website Leads pixel code, we recommend adapting your privacy statement in line with the GDPR. Two steps are necessary to do this:

Identifikation number

Englisch:
[YOUR COMPANY NAME] uses products and services for analysis and marketing purposes, which are provided by Visable GmbH (www.visable.com) in cooperation with them. To that end, pixel-code technology is used to collect, process and store data in order to create at least pseudonymised, but where possible and sensible, completely anonymous user profiles. Data collected, which may initially still include personal data, is transmitted to Visable or is collected directly by Visable and is used to create the aforementioned user profiles there. Visitors to this website are not personally identified and no other personal data is merged with the user profiles. If IP addresses are identified as personal, they are immediately deleted. You can object to the processing operations described with future effect at any time: [INSERT OPT-OUT LINK HERE]

Deutsch:
[IHR FIRMENNAME] setzt zu Analyse- und Marketingzwecken Produkte und Dienstleistungen ein, die in Kooperation mit der Visable GmbH (www.visable.com) von dieser zur Verfügung gestellt werden. Hierzu erfolgt mittels Zählpixeltechnologie die Erhebung, Verarbeitung und Speicherung von Daten zur Erstellung mindestens pseudonymisierter, wo möglich und sinnvoll vollständig anonymisierter Nutzungsprofile. Die erhobenen Daten, die zunächst noch personenbezogene Daten beinhalten können, werden an Visable übermittelt oder direkt durch Visable erhoben und dort zur Erstellung der o.a. Nutzungsprofile verwendet. Eine persönliche Identifikation von Besuchern dieser Webseite findet nicht statt, und es werden auch keine sonstigen personenbezogenen Daten mit den Nutzungsprofilen zusammengeführt. Sollten IP-Adressen als personenbezogen identifiziert werden, so werden sie umgehend gelöscht. Den hier geschilderten Formen der Verarbeitung können Sie jederzeit mit Wirkung für die Zukunft widersprechen: [HIER DEN OPT-OUT LINK EINFÜGEN]

Französisch:
[LE NOM DE VOTRE ENTREPRISE] utilise les produits et services fournis par Visable GmbH (www.visable.com) à des fins d'analyse et de marketing. À cet effet la technologie du pixel code est utilisée pour collecter, traiter et stocker des données afin de créer des profils utilisateurs au moins pseudonymisés et, lorsque cela est possible et judicieux, totalement anonymes. Les données collectées, qui peuvent encore lors de cette étape comprendre des données à caractère personnel, sont transmises à Visable ou collectées directement par Visable, puis utilisées pour créer les types de profils utilisateurs mentionnés ci-dessus. Aucune identification personnelle des visiteurs de ce site Internet n'a lieu et aucune autre donnée personnelle n'est fusionnée avec les profils utilisateurs. Dans le cas où une adresse IP serait identifiée comme personnelle, elle serait immédiatement supprimée. Vous pouvez vous opposer à tout moment au traitement décrit ci-dessus sans effet rétroactif : [INSÉRER LE LIEN DE RETRAIT ICI]

If a visitor of your website clicks on this link, no more company-related data will be passed onto Visable.

Note: Please make sure that the pixel code is also installed on your page with the privacy statement. Only then can the opt-out function be activated for visitors.

Englisch:
<a onclick="alert(‘Your visits are no longer recorded.');" href="javascript:visableLeads.optOut()">Exclude visitor recording (Note: Link sets a 1st-party cookie for an opt-out)</a>

Deutsch:
<a onclick="alert('Ihre Besuche werden nun nicht mehr erfasst.');" href="javascript:visableLeads.optOut()">Besuchererfassung ausschließen (Anmerkung: Link setzt ein 1st-Party-Cookie für einen Opt-Out)</a>

Französisch:
<a onclick="alert('Vos visites ne seront désormais plus enregistrées.');" href="javascript:visableLeads.optOut()">Exclure … (remarque : le lien crée un cookie première partie pour une option de retrait)</a>

This is what your privacy statement should look like:

<!DOCTYPE html>
<html>
<head>
<title> Visable OptOut </title>
</head>

<body>
<h1>Privacy policy</h1>

[YOUR COMPANY NAME] uses products and services for analysis and marketing purposes, which are provided by Visable GmbH (www.visable.com) in cooperation with them. To that end, pixel-code technology is used to collect, process and store data in order to create at least pseudonymised, but where possible and sensible, completely anonymous user profiles. Data collected, which may initially still include personal data, is transmitted to Visable or is collected directly by Visable and is used to create the aforementioned user profiles there. Visitors to this website are not personally identified and no other personal data is merged with the user profiles. If IP addresses are identified as personal, they are immediately deleted. You can object to the processing operations described with future effect at any time: <a onclick="alert(‘Your visits are no longer recorded.');" href="javascript:visableLeads.optOut()">Exclude visitor recording (Note: Link sets a 1st-party cookie for an opt-out)</a>
</body>
</html>

3.
Contact potential leads

In your personal wlw-login area, the companies that have visited your company website are now also displayed for you.

List of visitors

4.
Remove Website Leads

How to remove the Website Leads identification number from Google Tag Manager

If you no longer want to use Website Leads in Google Tag Manager, you need to remove the tag and the "Visible Website Leads" template.

You can follow the instructions in the video or use our guide.

Go to the "Tags" page

Open the "Tags" page and select the tag "Visible Website Leads" there.

Delete tag

You delete the tag by clicking on the "bin" icon and then confirming the deletion.

Delete template

Now switch to the "Templates" page in the navigation and select the "Visable Website Leads" template. Click on the "bin" symbol to delete the template.

Finish

When you click on the "Transfer" button, the changes are applied. This means that Website Leads is no longer active.

5.
FAQ

Data protection compliance:

All functions of Website Leads comply with the GDPR. At no point in time do we work with personal data: "Website Leads" is limited to the B2B sector and therefore does not process or store any personal data:
– Only companies and no private individuals are identified
– One-person companies are excluded from the list of hits
– No IP addresses are passed on

We recommend adapting your privacy statement in line with the GDPR by informing website visitors comprehensively about the use and purpose of Website Leads, as well as granting them the option of objecting to data being collected and stored. Visitors can make use of an opt-out function. This is included in the recommended extension for your privacy statement and sets a 1st party cookie. You can find the recommendation about adapting your data protection provisions here.

May I contact the visitors of my website?As long as you follow the relevant provisions of competition law, you can also use the visitor list for your own advertising and thus, in the best case, acquire new customer. In the case of classic advertising approaches (mailings, flyers, catalogues, cold visits, etc.), nothing further needs to be followed in this regard. In our opinion, it is also possible to make contact by telephone or e-mail acquisition, as the visitors have expressed their presumed interest by clicking on your wlw or EP company profile or your website.

How it works:

Using the visitor's IP address, the company is identified via an IP lookup database. Website Leads analyses only company visitors and therefore does not use any personal data.

The following visitor data are made available to you: the company name and address of the website visitor, the accessed URL and the time of the visit.

No cookies are used to identify company visitors.

Are visitor data identified if cookies are not consented to? The identification of company visitors is done without cookies. Consent by the visitors is therefore unnecessary.

The pixel code must be installed on all (sub)pages for which visitor identification is to take place. This means also on the sub-pages. Depending on how a page is technically structured, it is sufficient to integrate the code once, it will then be technically played out everywhere. This would be the case with our WordPress example, for example, if you follow the instructions.

There are several reasons why not all website visitors can/should be identified and thus not be displayed in your customer dashboard:

- Your website is visited by private individuals/end users.
As Website Leads is limited to the B2B sector and therefore does not process and store personal data, only companies and not private individuals are made available in your visitor list.

- Website Leads is only installed on the start page of your website, therefore visitors landing directly on the sub-pages (e.g. from Google ads campaign for certain products) are not tracked.
Please do not forget to include Website Leads on all (sub)pages for which visitor identification is to take place.

- You have chosen to implement Website Leads with a cookie banner. The visitors who do not confirm the cookies cannot be tracked and therefore cannot be identified.
Please consider whether the integration of Website Leads without cookies would be an option for you in order to identify all potential visitors. Follow our instructions on how to implement Website Leads in line with the GDPR adapting your privacy statement.

Questions? Feel free to contact us!

Via telephone
+49 (0)40 2 54 40-0
Mo.-Th.. 8:30 - 16:00 Uhr
Friday: 8:30 - 15:30 Uhr

Via e-mail
info@visable.com

How to make your visitors visible

Data protection compliance:

How it works:

Questions? Feel free to contact us!

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