Senior Digital Marketing Manager (DACH) (m/f/x)
- Sales & Marketing
- Germany
- Hamburg
As part of the Lead Management Team your primary focus is to develop and deliver an effective lead management and generation program for Visable. The focus is driving marketing qualified leads into direct and indirect sales pipelines. This includes the setup of automatic Lead Management flows as well as the acquisition of leads from external suppliers, and the coordination of lead nurturing. The Senior Digital Marketing Manager (m/f/x) is in a key position to support the dynamic sales force, contributing to the sustained overall growth of the company.
Shape the future of B2B with us
- Lead Management & Strategy: Create and maintain lead estimation planning (2024-2026); develop roadmaps and action plans for lead generation.
- KPI Development & Monitoring: Collaborate with cross-functional teams to identify and achieve KPIs; regularly review and adjust lead management plans based on market trends and sales performance.
- Stakeholder Communication: Serve as the primary contact for stakeholders in the DACH region; gather sales-related requirements; provide weekly and monthly lead performance analyses; optimize sales metrics.
- Data Analysis & Reporting: Collect and analyze data from various sources; create and present monthly, quarterly, and annual reports; provide recommendations to enhance lead generation efficiency.
- Campaign Management: Efficiently manage and optimize Paid Leads campaigns; adjust lead qualification criteria; collaborate with acquisition teams to improve lead distribution.
- Team Leadership & Development: Supervise a student team for Paid Leads qualification; establish KPIs and provide training and support; manage a full-time team member, including performance evaluation and feedback.
What we offer
- The opportunity to actively shape the future of the online B2B business and build an European champion
- You can expect an established traditional company with the advantages of a dynamic start-up culture: flat hierarchies, relaxed, informal atmosphere and a great team spirit
- An agile and supportive environment where success is always a team effort
- Optimal work-life balance with 30 vacation days (plus Christmas Eve & New Year's Eve) and flexible working hours
- We believe in the best of both worlds: flexibility and collaboration. Thus, you'll enjoy the benefits of working from home while also experiencing the team spirit in our offices at least once a week, for a total of eight days a month
- We promote your professional and personal skills with individual training opportunities (e.g. Visable Online-Academy & Trainings), regular feedback discussions and team-building measures
- Take advantage of our “Workation” offer and work where others spend their holiday
This is how you can impress us
- Bachelor's or Master's degree in Marketing, Advertising, Data Analytics, Engineering or related field
- At least 5 years of relevant professional experience
- Excellent communication as well as an outgoing personality for the stakeholder Management
- Familiarity with process automation tools and CRM platforms, such as HubSpot and SugarCRM, is advantageous. Experience in streamlining workflows and utilizing CRM systems will help to optimize operational work efficiently.
- Experience in data management, preferably an understanding of sales and marketing in a B2B context. Understanding the subtleties of sales funnels and lead-generation processes will enable you to contribute effectively to our team.
- Fluent in both English and German (written and verbal)
We live and love diversity! That's why we signed the „Diversity Charter“ to promote equal opportunities and diversity in all its components. By signing the Diversity Charter we guarantee that all qualified applicants are considered for employment without regard to age, ethnicity, religion, sexual orientation gender identity or physical abilities. A culture of respectful interaction is deeply rooted in our corporate values and therefore we want every employee to feel included, accepted and valued. With over 50 different nationalities and more than 20 spoken languages among Visable’s workforce, we can already be proud of being a culturally varied and truly international company.
You can find more information about Visable here.
