Growth & Lead Management Expert – DACH Region (m/f/x)
- Sales & Marketing
- Germany
- Hamburg
Please note that the internal title for this role is "Senior Lead Management Manager - Focus DACH".
As a key member of the lead management team, your mission is to provide qualified lead sources to the sales team, enabling them to convert leads into customers and drive revenue across the German-speaking markets (Germany, Switzerland, Austria). This role encompasses the entire customer lifecycle, including lead acquisition, nurturing, scoring, and routing.
As a key member of the lead management team, your mission is to provide qualified lead sources to the sales team, enabling them to convert leads into customers and drive revenue across the German-speaking markets (Germany, Switzerland, Austria). This role encompasses the entire customer lifecycle, including lead acquisition, nurturing, scoring, and routing.
Shape the future of B2B with us
1. Lead Management & Regional Growth
- Develop and execute lead generation plans, including tracking metrics and performance analysis.
- Collaborate with cross-functional teams to define KPIs and implement strategies to exceed them.
- Regularly review and adjust plans based on market trends and sales performance.
- Contribute to customer and revenue growth across the DACH region.
- Act as the primary contact for DACH sales stakeholders.
- Deliver weekly and monthly lead performance analyses.
- Share upcoming initiatives and provide strategic insights.
- Challenge and optimize sales conversion rates and related metrics.
- Collaborate with sales leaders to design efficient lead routing mechanisms, tailored to sales capacity and lead value.
- Manage lead dispatch, incentives, redispatch, and private sales pools to maximize conversion rates.
- Analyze B2B industry trends and competitor insights in the DACH region to identify growth opportunities.
- Create and present regular reports (monthly, quarterly, annual) on lead performance and market trends.
- Continuously evaluate and refine lead generation strategies based on data-driven insights.
- Identify and maintain partnerships with external lead providers to ensure a steady volume of quality leads.
- Monitor and optimize the performance of external lead sources.
- Growth in customer base and revenue for the DACH region.
- Improvement in lead conversion rates and sales performance.
- Successful implementation of lead routing and optimization strategies.
What we offer
- The opportunity to actively shape the future of the online B2B business and build an European champion
- You can expect an established traditional company with the advantages of a dynamic start-up culture: flat hierarchies, relaxed, informal atmosphere and a great team spirit
- An agile and supportive environment where success is always a team effort
- Optimal work-life balance with 30 vacation days (plus Christmas Eve & New Year's Eve) and flexible working hours
- We believe in the best of both worlds: flexibility and collaboration. Thus, you'll enjoy the benefits of working from home while also experiencing the team spirit in our offices (approx. 60%)
- We promote your professional and personal skills with individual training opportunities (e.g. Visable Online-Academy & Trainings), regular feedback discussions and team-building measures
- Take advantage of our “Workation” offer and work where others spend their holiday
This is how you can impress us
- Education: Bachelor’s or Master’s degree in Marketing, Advertising, Data Analytics, Engineering, or a related field.
- Experience: A minimum of 5 years of professional experience in lead management, with a proven track record of success.
- Communication Skills: Excellent communication abilities paired with an outgoing personality to manage and engage with stakeholders effectively.
- Technical Proficiency: Familiarity with process automation tools and CRM platforms (e.g., HubSpot, SugarCRM) is a plus. Experience in optimizing workflows and utilizing CRM systems to enhance efficiency is highly valued.
- Data Management Expertise: Strong skills in data management with a solid understanding of B2B sales and marketing, including sales funnels and lead generation processes.
- Language Skills: Fluency in both German and English (written and verbal) is mandatory. Proficiency in German is essential for effective collaboration with stakeholders and customers in the DACH region.
We live and love diversity! That's why we signed the „Diversity Charter“ to promote equal opportunities and diversity in all its components. By signing the Diversity Charter we guarantee that all qualified applicants are considered for employment without regard to age, ethnicity, religion, sexual orientation gender identity or physical abilities. A culture of respectful interaction is deeply rooted in our corporate values and therefore we want every employee to feel included, accepted and valued. With over 50 different nationalities and more than 20 spoken languages among Visable’s workforce, we can already be proud of being a culturally varied and truly international company.
You can find more information about Visable here.
